Rajiv is the CEO of Sterling Addlife India Limited that owns and manages largest chain of corporate hospitals in Gujarat under the brand name of Sterling Hospitals. Rajiv is a B.E. (Mechanical) with Honours from PEC Chandigarh and a postgraduate in management from IIM, Ahmedabad. Rajiv joined Sterling Addlife, a private equity backed enterprise in 2008, after a long stint with J&J India. He has been instrumental in framing and implementing growth strategy for Sterling Hospitals. As CEO of a private equity backed social enterprise, he has been able to build a successful patient centric social enterprise and simultaneously create value for the investors through a successful exit. Rajiv is an eminent speaker on various healthcare issues and is a member of healthcare committee of FICCI –Gujarat.
In modern India, a little less than 20% of the world’s population lives on a little over 2% of land surface. There has been sharp rise in prevalence and deaths due to NCD (i.e. Cardiovascular, Diabetes and Cancer) indicating a huge gap in access to tertiary healthcare services. Due to sheer scale and need gap, India’s ability to significantly improve access to tertiary healthcare raises issues of importance to the entire world community. Considering the importance of bridging gap between requirement and availability, it is of immense value to understand prevailing innovative models in tertiary healthcare and what has worked for successful models. It will be of immense value to have understanding of innovations in tertiary healthcare delivery in a well-developed healthcare market such as Australia and applicability of these models to tertiary healthcare delivery in India.