Author: Sally Percival Wood

“So, where the bloody hell are we?” The Search for Substance in Australia-India Relations

  At a recent conference on public diplomacy in Australian-Indian relations in New Delhi, an Indian scholar gave a presentation on ‘nation branding’ – how governments construct their national image in publicity campaigns. He discussed, as an example, Australia’s controversial tourism campaign of 2006: “Where the bloody hell you are?” The Australians present exchanged glances …

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