Rajveer Kaur interns at Tourism Australia’s Mumbai office

In 2017 a number of students studying at Victorian education providers were chosen to participate in the newly created Victoria India Internship Program. The program, hosted by the Australia India Institute in Melbourne and the Australia India Institute @Delhi and supported by the Victorian Government’s Department of Economic Development, Jobs, Transport and Resources gave students the opportunity to work for Indian organisation based in Melbourne and India.  To learn more about internship opportunities, please email marianna.sarris@unimelb.edu.au

The Australia India Institute was instrumental in securing my internship

I learnt about this internship opportunity via the Australia India Institute’s Facebook page – that was the starting point of the wonderful two months I spent in India working with Tourism Australia’s Mumbai team.

I was delighted to receive a call from the Institute and, to be honest, I never expected that phone call. But as they say, “never say never”.

That Institute’s project adviser, Marianna, was diligent in ensuring I gathered all the relevant information required for applicant screening. Marianna was very helpful throughout the process of securing the internship with Tourism Australia.

I am thankful to Australia India Institute for giving me and many other interns an opportunity to enhance our knowledge and career pathways.

Working in Tourism Australia’s satellite office in India gave me a 360-degree view of their programs and operations

Tourism Australia’s Mumbai office creates and implements marketing strategies to promote Australia as a holiday destination to the Indian consumer market by creating and managing ties with key distribution partners and airlines.

Tourism Australia is a great organisation to work. It is far expanded when it comes to its operations which could be difficult for one to understand and coordinate with. The Mumbai team was very supportive and had a warm, helpful work culture; they took me through the city and advised me on places to visit and things to do in Mumbai.

The office was located in Bandra Kurla Complex and laid out in an open office setting, which created a great team environment and made it even easier to chat with colleagues.

The work expectations were set out clearly, which gave me a really good idea about my tasks and objectives.

I would definitely recommend Tourism Australia to anyone looking to undertake an internship in the tourism and marketing sector.

My project title was “Marketing initiatives for Tourism Australia”

During my six-week internship, I worked with high-profile chef Vicky Ratnani to create a video about his travels through Australia’s food and wine country. This video was intended to be used by Tourism Australia to promote Australia to Indian consumers via digital and television mediums in India.

I also reviewed online content distributed under the Key Distribution Partners to evaluate how they were being used and how the new content could be placed on these platforms. I also assisted in reviewing and disseminating new content to the organisation’s online platforms and engaged with partner organisations to ensure content was accurate.

Towards the end of my time in Mumbai, I attended meetings with a media and public relations agency to understand and provided input on the delivery of Phase 2 of the Aquatic and Coastal Brand Partnerships campaign directed by the famous director Madhu.

Studying Masters in Business (Hospitality Management) at Victoria University gave me a great foundation for my internship

I completed my undergraduate degree in Hospitality and Tourism studies in India. That led me to undertake a Masters of Business program in Hospitality Management. As part of this program, I focussed on tourism, culminating in a report entitled “How Commonwealth Games 2006 impacted the Australian Tourism market”.

After completing my Master Degree, I started working as a management trainer and assessor, delivering vocational courses in hospitality, tourism, business and management studies. My time in the vocational sector gave me the opportunity to work with international students.

Studying Graduate Certificate in Australian Migration Law and Practices in 2016 led me to my current position as a Migration consultant at Newland Chase Australia, a migration firm that assists people and business meet their global mobility needs.

The internship at Tourism Australia, Mumbai has enabled me to understand the concept of global mobility in depth from an organisations perspective, especially about product placement in a highly competitive and challenging environment. This experience has enriched me with knowledge of global mobility and marketing needs and has aided me in understanding and undertaking my current job role to the best of my ability.